Do you want to start a business?
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Our professors are world-class researchers from the Ivey Business School at Western University, bringing their expertise and experience to this course.
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Whether you’re a self-starter with an already-active business, or simply eager to test the waters, this FREE online course will support your unique entrepreneurial journey.
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MODULE 1:
The Entrepreneurial Process
Entrepreneurs are people who identify problems and develop the products, processes, or services to solve them. Module 1 demystifies common entrepreneurship myths and outlines the exciting paths entrepreneurs take in creating their ventures.
MODULE 2:
Ideation
Every successful venture solves a clearly defined customer problem. Module 2 teaches you how to identify the difference between “good” and “bad” problems – and how to frame them in a compelling and believable way.
MODULE 3:
Exploring Solutions
In Module 3, you’ll learn how to ideate, experiment, understand your customers, and get closer to that winning business solution. Clearly define your entrepreneurial opportunity and begin to solve it.
MODULE 4:
First Launch & Traction
The decisions made in preparing your business's launch can determine the success of your venture. Module 4 discusses mentally preparing yourself to be an entrepreneur, setting up your business to be fully operational on day one and getting those early wins to build upon.
MODULE 5:
Planning & Financing
The foundation for financing a business deal starts with planning. Module 5 addresses the importance of planning and how critical the business plan is to secure the financing typically need for a startup to flourish.
MODULE 6:
Go-To-Market Plan
Sales are the lifeblood of any company. Module 6 provides the framework to create the right plan and process to sell confidently. Learn how to attract, keep, and grow your customer base.
MODULE 7:
Growth & Scaling Up
Scaling a business is tough and even tougher to maintain. In Module 7, you’ll learn the challenges of growing a business beyond the startup stage and the skills needed to successfully create and manage a high-growth venture.
MODULE 8:
Social Enterprise
Do you want to do well financially while doing good for society? If so, building a social enterprise could be for you! This module dives into what a social enterprise is and why you might want to start one.
Eric Morse, PhD
Eric Morse holds the Morrissette Chair of Entrepreneurship and is the Executive Director of the Morrissette Institute for Entrepreneurship at the Ivey Business School. Morse currently serves as Special Advisor to the President at Western University. He is also the Academic Director for QuantumShift™, a program for exceptional entrepreneurs. Over its eighteen-year lifetime, QuantumShift™ has inspired over 700 of Canada’s best and brightest entrepreneurs onto even greater success.
Eric Morse, PhD
Eric Morse holds the Morrissette Chair of Entrepreneurship and is the Executive Director of the Morrissette Institute for Entrepreneurship at the Ivey Business School. Morse currently serves as Special Advisor to the President at Western University. He is also the Academic Director for QuantumShift™, a program for exceptional entrepreneurs. Over its eighteen-year lifetime, QuantumShift™ has inspired over 700 of Canada’s best and brightest entrepreneurs onto even greater success.
Eric Morse, PhD
Eric Morse holds the Morrissette Chair of Entrepreneurship and is the Executive Director of the Morrissette Institute for Entrepreneurship at the Ivey Business School. Morse currently serves as Special Advisor to the President at Western University. He is also the Academic Director for QuantumShift™, a program for exceptional entrepreneurs. Over its eighteen-year lifetime, QuantumShift™ has inspired over 700 of Canada’s best and brightest entrepreneurs onto even greater success.
Larry Plummer, PhD
Larry Plummer is an Associate Professor in Entrepreneurship at the Ivey Business School. He studies how regional conditions drive start-ups and exits. Plummer teaches courses on new venture creation, business planning, and Innovation. Prior to his Ph.D., Plummer launched two start-ups and worked in the television, environmental, and Aerospace sectors.
Larry Plummer, PhD
Larry Plummer is an Associate Professor in Entrepreneurship at the Ivey Business School. He studies how regional conditions drive start-ups and exits. Plummer teaches courses on new venture creation, business planning, and Innovation. Prior to his Ph.D., Plummer launched two start-ups and worked in the television, environmental, and Aerospace sectors.
Larry Plummer, PhD
Larry Plummer is an Associate Professor in Entrepreneurship at the Ivey Business School. He studies how regional conditions drive start-ups and exits. Plummer teaches courses on new venture creation, business planning, and Innovation. Prior to his Ph.D., Plummer launched two start-ups and worked in the television, environmental, and Aerospace sectors.
Janice Byrne, PhD
Janice Byrne is an Assistant Professor in Entrepreneurship at the Ivey Business School. Her research focuses on the influence of gender upon entrepreneurial activity, new venture training and support (accelerators, incubators) as well as work-family integration issues for entrepreneurs. She also has a keen interest in social enterprise and is a board member of the VERGE SVX Impact Investment fund.
Janice Byrne, PhD
Janice Byrne is an Assistant Professor in Entrepreneurship at the Ivey Business School. Her research focuses on the influence of gender upon entrepreneurial activity, new venture training and support (accelerators, incubators) as well as work-family integration issues for entrepreneurs. She also has a keen interest in social enterprise and is a board member of the VERGE SVX Impact Investment fund.
Janice Byrne, PhD
Janice Byrne is an Assistant Professor in Entrepreneurship at the Ivey Business School. Her research focuses on the influence of gender upon entrepreneurial activity, new venture training and support (accelerators, incubators) as well as work-family integration issues for entrepreneurs. She also has a keen interest in social enterprise and is a board member of the VERGE SVX Impact Investment fund.
Daniel Clark, PhD
Daniel Clark is an Assistant Professor at the Ivey Business School. He has founded three businesses and has experience working in the financial and pharmaceutical industries. His research focuses on the cognition of entrepreneurs considering complex decisions; specifically, new venture formation and internationalization. Clark also has a particular interest in the power of entrepreneurship to elevate marginalized communities.
Daniel Clark, PhD
Daniel Clark is an Assistant Professor at the Ivey Business School. He has founded three businesses and has experience working in the financial and pharmaceutical industries. His research focuses on the cognition of entrepreneurs considering complex decisions; specifically, new venture formation and internationalization. Clark also has a particular interest in the power of entrepreneurship to elevate marginalized communities.
Daniel Clark, PhD
Daniel Clark is an Assistant Professor at the Ivey Business School. He has founded three businesses and has experience working in the financial and pharmaceutical industries. His research focuses on the cognition of entrepreneurs considering complex decisions; specifically, new venture formation and internationalization. Clark also has a particular interest in the power of entrepreneurship to elevate marginalized communities.
David Simpson, MBA
David Simpson is an Entrepreneurship Lecturer at the Ivey Business School. He is a former professional hockey player turned serial entrepreneur who has operated and financed various businesses, including restaurants, golf courses, oil field services and retail. In 1989, he co-founded the New Enterprise Workshop, one of the earliest attempts in Ontario to support fledgling entrepreneurs. Simpson is a keen advocate for business families and leads several initiatives to advise the next generation of leaders.
David Simpson, MBA
David Simpson is an Entrepreneurship Lecturer at the Ivey Business School. He is a former professional hockey player turned serial entrepreneur who has operated and financed various businesses, including restaurants, golf courses, oil field services and retail. In 1989, he co-founded the New Enterprise Workshop, one of the earliest attempts in Ontario to support fledgling entrepreneurs. Simpson is a keen advocate for business families and leads several initiatives to advise the next generation of leaders.
David Simpson, MBA
David Simpson is an Entrepreneurship Lecturer at the Ivey Business School. He is a former professional hockey player turned serial entrepreneur who has operated and financed various businesses, including restaurants, golf courses, oil field services and retail. In 1989, he co-founded the New Enterprise Workshop, one of the earliest attempts in Ontario to support fledgling entrepreneurs. Simpson is a keen advocate for business families and leads several initiatives to advise the next generation of leaders.
Eric Janssen, MBA
Eric Janssen is an Entrepreneurship Lecturer at the Ivey Business School. Prior to Ivey, Janssen served as the Chief Revenue Officer of Intellitix and held several senior sales positions at venture-backed companies. He has been featured in Fast Company, The Globe and Mail, BNN, and other major publications for his entrepreneurial ventures and sales expertise. Janssen is frequently sought out to coach founders, managers, and salespeople, on how to achieve predictable revenue growth.
Eric Janssen, MBA
Eric Janssen is an Entrepreneurship Lecturer at the Ivey Business School. Prior to Ivey, Janssen served as the Chief Revenue Officer of Intellitix and held several senior sales positions at venture-backed companies. He has been featured in Fast Company, The Globe and Mail, BNN, and other major publications for his entrepreneurial ventures and sales expertise. Janssen is frequently sought out to coach founders, managers, and salespeople, on how to achieve predictable revenue growth.
Eric Janssen, MBA
Eric Janssen is an Entrepreneurship Lecturer at the Ivey Business School. Prior to Ivey, Janssen served as the Chief Revenue Officer of Intellitix and held several senior sales positions at venture-backed companies. He has been featured in Fast Company, The Globe and Mail, BNN, and other major publications for his entrepreneurial ventures and sales expertise. Janssen is frequently sought out to coach founders, managers, and salespeople, on how to achieve predictable revenue growth.
Dominic Lim, PhD
Dominic Lim is an Associate Professor of Entrepreneurship at the Ivey Business School. His research focuses on firm growth, entrepreneurial cognition, and comparative international entrepreneurship. A former entrepreneur, Lim co-founded a B2B e-business start-up in Seoul, South Korea. He has worked with over 100 high-growth entrepreneurs worldwide and currently serves on the advisor board of several start-ups.
Dominic Lim, PhD
Dominic Lim is an Associate Professor of Entrepreneurship at the Ivey Business School. His research focuses on firm growth, entrepreneurial cognition, and comparative international entrepreneurship. A former entrepreneur, Lim co-founded a B2B e-business start-up in Seoul, South Korea. He has worked with over 100 high-growth entrepreneurs worldwide and currently serves on the advisor board of several start-ups.
Dominic Lim, PhD
Dominic Lim is an Associate Professor of Entrepreneurship at the Ivey Business School. His research focuses on firm growth, entrepreneurial cognition, and comparative international entrepreneurship. A former entrepreneur, Lim co-founded a B2B e-business start-up in Seoul, South Korea. He has worked with over 100 high-growth entrepreneurs worldwide and currently serves on the advisor board of several start-ups.
Simon Parker, PhD
Simon Parker is a Professor and the J. Allyn Taylor/Arthur H. Mingay Chair in Entrepreneurship at Ivey Business School. His research covers social entrepreneurship, new venture growth, workplace integration, First Nations entrepreneurs, and serial entrepreneurs. Parker has been an advisor to the OECD on entrepreneurship and SME public policy and spoken at the World Bank; he is a regular keynote speaker at international academic conferences.
Simon Parker, PhD
Simon Parker is a Professor and the J. Allyn Taylor/Arthur H. Mingay Chair in Entrepreneurship at Ivey Business School. His research covers social entrepreneurship, new venture growth, workplace integration, First Nations entrepreneurs, and serial entrepreneurs. Parker has been an advisor to the OECD on entrepreneurship and SME public policy and spoken at the World Bank; he is a regular keynote speaker at international academic conferences.
Simon Parker, PhD
Simon Parker is a Professor and the J. Allyn Taylor/Arthur H. Mingay Chair in Entrepreneurship at Ivey Business School. His research covers social entrepreneurship, new venture growth, workplace integration, First Nations entrepreneurs, and serial entrepreneurs. Parker has been an advisor to the OECD on entrepreneurship and SME public policy and spoken at the World Bank; he is a regular keynote speaker at international academic conferences.
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