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Articles, Videos & Tools

The following articles, video and tools are provided as supplementary material to the course content. They are meant to provide additional information, insights and opinions from a variety of voices. All expressions of opinion reflect those of the individual author and are subject to change. Statistics, data and other information may have changed since the published date. The information should not be regarded as a complete analysis of the terms discussed, nor is it intended as legal, financial or other professional advice and is subject to change. A professional advisor should be consulted regarding your specific situation.

Society for Effectual Action


Effectuation

Why Do People Become Entrepreneurs?


Ownr

Working two jobs: How the side hustle is helping millennials get ahead in a challenging economy


The Globe and Mail
Stefanie Marotta

Building a Startup for Startups with Andrew D'Souza of Clearbanc


Western Morrissette Institute
for Entrepreneurship

Thinking of Starting a Business? Ask Yourself These 4 Questions to See if You're Financially Ready


The Royal Bank of Canada
Diane Amato

Learning entrepreneurship from the inside out


The Globe and Mail
MBA Profiles

Being Comfortable in Your Own Shoes with Ben Varadi of Spin Master


Western Morrissette Institute
for Entrepreneurship

The Secret to Starting Your Small Business Side Hustle


Ownr

Do You Have What it Takes to Start a Business?


The Royal Bank of Canada
Diane Amato

Walton Wood Farm Founder Shares Homegrown Start-Up Advice #IMadeThis


The Royal Bank of Canada
Diane Amato

How Entrepreneurs can find the right problem to solve


Medium
Julia Austin

6 Ways to Test if Your Business Idea Has Potential


Ownr

Will your business idea fly checklist


The Royal Bank of Canada

Business Model Canvas Explained


What is a Value Proposition and Why Does Your Business Need One?


Ownr

Design Thinking and Business Model Canvas


Western Morrissette Institute
for Entrepreneurship

Have a Great Business Idea? Ask Yourself These 5 Questions to See if it Could Fly


The Royal Bank of Canada
Diane Amato

Intellectual Property Protection: Copyright, Trademarks, Patents


Western Morrissette Institute
for Entrepreneurship

How to Make and Test a Prototype: Get Your Idea Made


MasterClass

How to Do a Market Analysis for a Business Plan


Ownr

How convenience can help Canadian companies drive greater customer engagement


The Globe and Mail
Salesforce

Thinking of Starting a Business? Read this Step-by-Step Guide To See If You're Ready to Take the Leap


The Royal Bank of Canada

5 ways small businesses can navigate the year ahead


The Globe and Mail
Globe Content Studio

How LeDaveed's Andy Dale is Doing Business Differently #IMadeThis


The Royal Bank of Canada
Diane Amato

5 Fears All Entrepreneurs Face (and How to Conquer Them)


Entrepreneur
Kim Perell

The Complete Guide to Writing a Business Plan


Ownr

How to outsource: A decision-making guide for entrepreneurs


BDC

RBC Starting Your Business Guide


The Royal Bank of Canada

Product Pricing Strategy Guide: Common Types & Examples


Shopify Canada
Lindsey Peacock

Checklist for Entrepreneurs: What You Need to Start a Business


Ownr

What You Need to Know When You Are Starting Your Business


The Royal Bank of Canada

A Complete Guide on Launching a Subscription Ecommerce Service


Chargebee

How to Attract Investors to Your Business


Wiley
J. B. Loewen

An Entrepreneur's Guide to Accounting


Ownr

How should small business owners set up their finances as they start their company?


The Globe and Mail
Chris Hannay

Creative ways to secure alternative lending


Clearco
Mitchell Tessier

Looking at Government Grants for your Business? Read These Tips Before you Apply


The Royal Bank of Canada
Diane Amato

VC and Angel Investment


Western Morrissette Institute
for Entrepreneurship

Time Management Skills: A Business Owner's Best Friend


Ownr

Fundraising - MaRS Startup Toolkit


Marsdd

How to Build the Best Business Plan Ever: Step-by-Step Guide


The Royal Bank of Canada
Diane Amato

How to create a financial budget for a small business


MileIQ

Business Plan Builder - A simple way to build your business plan


The Royal Bank of Canada

6 Ways Your Business Can Gain Competitive Advantage


Ownr

Dazzling or simple? The best website for your small business


The Globe and Mail
Peter Nowak

Go-to-Market Strategy


Western Morrissette Institute
for Entrepreneurship

Getting Your Business Online: A Step-by-step Guide


The Royal Bank of Canada
Diane Amato

RBC Small Business Navigator


The Royal Bank of Canada

How To Determine Your Marketing Budget


Ownr

What is influencer marketing: How to develop your strategy


Sprout Social

Digital Marketing Basics


Ownr

How to Scale Your Business


Ownr

When to hire that first employee: a chicken-and-egg debate


The Globe and Mail
Chris Atchison

Three Growth Hacks for Your New Business


The Royal Bank of Canada
Diane Amato

Feedback: How to give it, take it, and when to ignore it with David Ciccarelli, Co-Founder of Voices.com


Western Morrissette Institute
for Entrepreneurship

Think Only Big Business Can Attract and Retain the Best Talent? Here Are 6 Ways Small Business Can


The Royal Bank of Canada
Diane Amato

Three of Canada’s most successful entrepreneurs offer these essential business growth tips


The Globe and Mail
Camilla Cornell

Managing business growth


BDC

Growing Your Business - Taking Your Business to the Next Level


The Royal Bank of Canada

Bryan and Sarah Baeumler Share 5 Tips on Starting and Growing a Business


The Royal Bank of Canada

The Four Lenses Strategic Framework


4lenses

12 Examples of Successful Social Enterprises in Canada


Ownr

Impact entrepreneurship


The Globe and Mail
STEM TO STEAM EDUCATION REPORT

Social Enterprise & Women Empowerment


Western Morrissette Institute
for Entrepreneurship

Twenty One Toys: Building Empathy and Resilience Skills at a Time When They're Needed Most


The Royal Bank of Canada
Diane Amato

Chatter That Matters: Syrian Refugee Tareq Hadhad's Incredible Story of Survival & the Canadian Dream


The Royal Bank of Canada
Diane Amato

How Black entrepreneurs are working to knock down barriers to capital


The Globe and Mail
Chris Hannay

Ellie Bianca: A Skincare Brand Aiming to Impact 1 Million Women


The Royal Bank of Canada
Diane Amato